Search Engine Optimization , called SEO – is the action in the course of which the website is being improved or rebuilt to its raised position on the search results pages by search engines. Search engine optimization should not be considered separately by itself . This whole sequence of actions that are done on site in order to improve its overall performance.
Proper search engine optimization raises view this site up in the search results on a set of relevant specific terms . A high position on search queries relevant means a lot to the site from a commercial point of view as attracting more visitors interested in the subject site. In fact , search engine optimization – a key discipline of internet marketing for a busy online environment.
In the world wide web search at the moment has become the dominant method of navigation. Statistics say that 73 % of new visitors coming to the site is from search engines. Search is becoming the fastest growing platform for advertising that gives stable results attract relevant traffic from the search engines and can significantly reduce the cost of marketing online. Importantly, more than 93 % of the users of search engines usually do not go beyond the second page of the results , that is obvious , and the importance of optimizing for search.
The task of seo software comparison – a legitimate influence on the increase rankings. Proper search engine optimization on a set of selected terms raises the position of the site . The successful implementation of the project on search engine optimization requires experience in analysis, research, planning, communication and copywriting.
Raising the citation index , ie a ” portfolio” of incoming quality links to the site. Relevance and quality of links greatly affects the rankings in all the existing search engines. Algorithm , used by search engines, each incoming link says ” vote ” for the site. But not all links have the same importance , so the importance of voting directly affects the quality of the resource that links to the site , however, the link with the ” bad” site can even damage .
Analysis of efficiency , ie traffic and feedback from web site visitors after optimization. It is important to pay attention to increase the efficiency of the key target words. After this analysis we can see important features that are specific to a particular site and determine how to optimize it even better , that is , the whole process actually starts from the beginning. The most effective search engine optimization is an ongoing process.
Please note that our approach to SEO- optimization has nothing to do with the ” dark ” way to increase ratings, with the introduction of search engines misleading and deceptive other existing methods. Search engines are becoming more ” intelligent ” because the aforementioned “effective ” methods to easily find convicted of dishonesty site ” fined “, that is totally deprived rating , making online business a lot to lose.
The abbreviation SEO stands for search engine optimization, the translation is , in fact, sounds like ” search engine optimization “. You can determine which SEO – a set of measures aimed at raising the position of the site in the results issued by the search engines for some popular user request. Typically, the higher this position , the more users , intrigued , moving from search engines to your site. In analyzing the effectiveness of SEO estimated cost per targeted visitor to the time the withdrawal site on your position and the conversion of the site , which actually attracts visitors .
In calculating the relevance of the site search system considers his options:
– Klyuchevykiv density (using semantic text analysis eliminated sites where the keyword occurs too frequently) ;
– Index options (depending on the number and reputation of the web sites that have placed links to this site ). Note that many of the search engines rank ” reciprocal ” link. An important point is also to keep the links with sites of similar themes.
Thus, all the factors that influence the position of site in search results , can be divided into internal and external.
Work on optimizing your site consists of working with internal factors controlled by the owner of Web resources : bringing the markup and text into line with necessary requests , increasing the number and quality of text on the site and its stylistic design, optimization of the structure and site navigation , the creation of internal links.
Top Seo software comparisons secrets and tricks 