I recently worked with a couple of business around the development of the optimal architecture and structure on their website. This has led me to some essential thoughts and considerations you should make when choosing your structure of your page. I will just begin with that there are many ways to build its page structure up . The final result should be a reflection of parameters such as users , attributes , competition , authority, number of products , services and many other parameters. Therefore, a structure never be unique . Here, however, I my voice heard how I think when I build pages up to rank well in Google.
First of all , it is about building a website where the user comes into the net with the user should . There can be many different goals depending on the company , industry and product. I feel very much you have to have the user in focus when building his website’s structure , but this does not in any way that SEO should be neglected – on the contrary. In fact , I believe that if you build a website’s architecture with a structure that takes account of SEO, then hits you going into the nerve of your users’ goals and get together a website that ranks well in Google.
Depth and breadth of architecture
Website structure width depth first we have the following two terms in place in relation to your website’s structure. When we talk Google, so act architecture and structure not about how along in your website’s directory structure and url structure since are , but only how many times I have to click to reach this page .
Width: The width of your website is about the proportion of website pages that are high in your page structure. In other words, the width of the proportion of website pages that can be found with one click from the front. Depth: The depth of your website is about the proportion of website pages and seo software comparison that are deep down in the page structure. That proportion of sites to be found with 2,3,4 and even more clicks from the front.
The width and depth are clearly related , since a long ago often too narrow . What you should be aware of is that in principle you can create the pages you want . You do not have a specific number of pages that you can spread out on a structure , but you need to determine the extent of your site. For this I mean that your page’s purpose , of course, comes into play and then keyword analysis (which we will see below ) . When this is important is because your page structure must have an architecture where one attribute comes before the other. this is where you need to think about both your user inputs and SEO into the choice of structure and architecture. You need to consider whether to categorize after 1, 2.3 or even 4 attributes and thus manage your website’s breadth and depth.
In the above example, there is generally a right way to navigate down the page on . The right way is first attribut1 then attribut2 and finally attribut3 . This is also the way the breadcrumb is built in so that the authority floating right side up again .
At level 1 , all attributes are represented , since it assumes that these are being used to search for products and therefore must be high on our home page structure. At level 2, linking all combinations with both attribut2 and attribut3 into their duplicates on level 2 with attribut1 first. In this way, unavoidable in the future duplicate content while the main combinations of attributes indexed correctly in Google. It also gives good sense to the user as he or she can choose which way down the page he will go .
a you’re right ! I could not write about SEO structure and architecture without mentioning the keyword analysis. If you do not know what a keyword analysis , I think you should take a look at my white paper on keyword analysis as well as my slides from DM13 . Based on your important categories of keywords that your generic important keywords and insight into your longtail keywords, you can decide on how your website’s structure should be to hit the mark in terms of SEO .
Keyword analysis is absolutely essential for the structure you need to build. Firstly , we would like that the pages on our website to compete in competitive keywords is high up in the structure. Secondly, we would like to expand on our side authority so that it is the right side that gets the most authority. The wider your hand, the less strong the pages on level 1 being and will therefore be less able to compete in quite difficult keywords. If you have a narrower website will level 1 pages get more SEO authority.
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